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    <loc>https://www.axelarsson.com/illustration</loc>
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    <lastmod>2018-08-11</lastmod>
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      <image:title>Illustration</image:title>
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      <image:title>Illustration</image:title>
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      <image:title>Illustration</image:title>
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      <image:title>Illustration</image:title>
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      <image:title>Illustration</image:title>
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      <image:title>Illustration</image:title>
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      <image:title>Illustration</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/582b3a7b6a4963a0ecdaeba9/1483956436734-YWOXB84HPLXELIQMDH46/magantus+thinkin.png</image:loc>
      <image:title>Illustration</image:title>
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    <image:image>
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      <image:title>Illustration</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/582b3a7b6a4963a0ecdaeba9/1483957299033-GH0I0MAKMYFDUY7Y5ZEH/tumblr_o1vyrpgt351u2sqwto1_1280.jpg</image:loc>
      <image:title>Illustration</image:title>
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  <url>
    <loc>https://www.axelarsson.com/hi-project-back-to-the-future</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-08-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/582b3a7b6a4963a0ecdaeba9/1488044686355-6D1YALS0YG51JJKBZNJ4/image-asset.jpeg</image:loc>
      <image:title>Animations - Yennenga Progress</image:title>
      <image:caption>Through Hyper Island we were contacted by Yennenga Progress who wanted an introductory video to help spread their message and attract long term donors. Yennenga Progress focuses on putting the power in the hands of the people rather than doing everything for them, which was necessary to reflect in both audio and visuals. The team consisted of me and four others. My main roles were those of a producer and being the main point of contact for the client and making sure everyone in the group were doing okay, although I did also contribute to creating visual assets in illustrator as well as soundmixing and the final editing cut. Total time for the project was three weeks.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Animations - Yennenga Progress</image:title>
      <image:caption>Through Hyper Island we were contacted by Yennenga Progress who wanted an introductory video to help spread their message and attract long term donors. Yennenga Progress focuses on putting the power in the hands of the people rather than doing everything for them, which was necessary to reflect in both audio and visuals. The team consisted of me and four others. My main roles were those of a producer and being the main point of contact for the client and making sure everyone in the group were doing okay, although I did also contribute to creating visual assets in illustrator as well as soundmixing and the final editing cut. Total time for the project was three weeks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/582b3a7b6a4963a0ecdaeba9/1483119497354-W6NH6JZQ9RYVLJ2J1JLO/image-asset.jpeg</image:loc>
      <image:title>Animations - Emric - Alternative Scoring</image:title>
      <image:caption>This was a six-week production for our client Emric. They needed a one-minute animated feature to explain the fundamentals of their new credit scoring system which they sell to banks. I was the producer of the project, keeping track of everyone's progress and our timeframes. I was also in charge of the main creature designs and props, animating several scenes (the intro, the transition from street to bank and both bus-stop scenes) as well as compiling the entire animation together. It was a very intense, yet rewarding project.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Animations - Axel Larsson 2017 reel</image:title>
      <image:caption>My showreel for 2017 (so far!). Not much else to say, take a peek and enjoy the show!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/582b3a7b6a4963a0ecdaeba9/1484762034501-TWZTIG41XI1D8EROWFWX/Thumbnail.jpg</image:loc>
      <image:title>Animations - Axel Larsson 2017 reel</image:title>
      <image:caption>My showreel for 2017 (so far!). Not much else to say, take a peek and enjoy the show!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/582b3a7b6a4963a0ecdaeba9/1479326325608-LTVSPX1QRMTUXZ5YIKUB/image-asset.jpeg</image:loc>
      <image:title>Animations - 10 Second slice of Back to the Future</image:title>
      <image:caption>10 Second slice of Back to the Future was a 2.5 week group challenge in storytelling. The challenge consisted of selecting a movie and then boil the essence of the story down to a mere 10 seconds using any style we wanted. It was an interesting excercise in quickly plotting up the red thread of a medium and disecting it to what we saw as vital things for the movie's theme and story. I was responsible for creating the animatic and then animating Doc Brown for the final product.</image:caption>
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    <image:image>
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      <image:title>Animations - Frame by frame practice</image:title>
      <image:caption>This was an early Hyper Island task where we had two days to create a 5-second animation of our choice that embodied motion, using any style we wanted. I chose frame-by-frame hand-drawn animation as I had always tried it out, and the result came out a lot better than expected.</image:caption>
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      <image:title>Animations - Mo-cap 3d render</image:title>
      <image:caption>This is an older project from my time at Stockholm University. We were given mo-cap information and told to create a setting and scene around that. Our group then created all the assets you see in the video (minus the model which is exported from a video game). I was the director and in charge of compiling all the models created by the group, setting up the camera angles, lighting, rendering and audio mixing. The program used is Maya. It was an interesting challenge to interpret the movement of the model and craft something coherent from and around it.</image:caption>
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  <url>
    <loc>https://www.axelarsson.com/work</loc>
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    <priority>0.75</priority>
    <lastmod>2025-04-09</lastmod>
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      <image:title>Work - Payday Royale (April Fool's)</image:title>
      <image:caption>I was given the option to be in charge of 2019’s April Fool’s project, which considering last year’s blast I happily agreed to. Together with other creatives we came up with the concept of a fake announcement for a Payday Royale standalone title with additional fake amiibo-style figurines to go with. Apart from making sure the correct assets were being made and delivered I also did the filming, motion graphics and editing for the “announcement” trailer which went up on the standalone website we created: http://www.overkillsoftware.com/games/paydayroyale/</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Total War: WARHAMMER III - Thrones of Decay Announce Trailer</image:title>
      <image:caption>The last big project I was involved in at Creative Assembly, the Thrones of Decay DLC was heavily based on a very famous lore event from the Old World of Warhammer, so bring able to bring the pages to life with our engine and tools was an incredibly fun and rewarding experience. I was tasked with a broad amount of shots, some to be done from the ground up like the gates of the city and Elspeth’s spell, while others needed a rework such as the reveal and moving shot of the dwarven thunderbarge (as well as a ton of minor tweaks and set dressing adjustments as the project moved towards completion).</image:caption>
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  <url>
    <loc>https://www.axelarsson.com/blog-avenue</loc>
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    <lastmod>2025-05-12</lastmod>
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  <url>
    <loc>https://www.axelarsson.com/blog-avenue/2016/3/1/dubai-x4dl8</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-03-01</lastmod>
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      <image:title>Blog - Dubai</image:title>
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  <url>
    <loc>https://www.axelarsson.com/blog-avenue/2016/3/1/budapest-5j47p</loc>
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    <priority>0.5</priority>
    <lastmod>2016-03-01</lastmod>
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      <image:title>Blog - Budapest</image:title>
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  <url>
    <loc>https://www.axelarsson.com/blog-avenue/2016/3/1/paris-rfmt3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-03-01</lastmod>
    <image:image>
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      <image:title>Blog - Paris</image:title>
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  </url>
  <url>
    <loc>https://www.axelarsson.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-13</lastmod>
  </url>
  <url>
    <loc>https://www.axelarsson.com/about</loc>
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    <priority>0.75</priority>
    <lastmod>2026-03-04</lastmod>
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      <image:title>WHO IS THIS GUY</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.axelarsson.com/reel</loc>
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    <priority>1.0</priority>
    <lastmod>2023-11-14</lastmod>
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